B2B marketing operates under very different constraints than B2C. Purchasing decisions are higher value, involve more stakeholders, and have longer buying cycles. That means success depends less on broad reach and more on precision: engaging the right people, at the right businesses, at the right time. That precision starts with firmographic data. In practice,… Continue reading The Precision Multiplier: Why Targeting is A New B2B Growth Engine
Samsung New Zealand set out to modernise the way its partners sell, register deals, request support, and collaborate. As the business expanded its enterprise product offering, the existing partner experience could no longer keep up. Processes were fragmented, tools were spread across multiple touchpoints, and partners struggled to find the information they needed. Samsung needed… Continue reading Samsung B2B Connect Partner Portal: From better connections to better outcomes
