B2B marketing operates under very different constraints than B2C. Purchasing decisions are higher value, involve more stakeholders, and have longer buying cycles. That means success depends less on broad reach and more on precision: engaging the right people, at the right businesses, at the right time. That precision starts with firmographic data. In practice,… Continue reading The Precision Multiplier: Why Targeting is A New B2B Growth Engine
Samsung New Zealand set out to modernise the way its partners sell, register deals, request support, and collaborate. As the business expanded its enterprise product offering, the existing partner experience could no longer keep up. Processes were fragmented, tools were spread across multiple touchpoints, and partners struggled to find the information they needed. Samsung needed… Continue reading Samsung B2B Connect Partner Portal: From better connections to better outcomes
What is B2B engagement? B2B marketing doesn’t play by B2C’s rules. It’s evolved beyond broad campaigns and one-off lead-gen tactics into something smarter and more connected. Today’s buyers are informed, discerning, and work as teams. With five to ten stakeholders involved in most decisions and 70% of the journey happening before your sales team gets… Continue reading B2B Engagement: The core of your digital marketing strategy
Developing a clear customer engagement strategy is an important part of maintaining, retaining and building your customer base. This is especially true in the B2B space where buyers’ journeys are often longer, more complex and usually involve multiple decision-makers Plus, the ever-increasing number of digital channels available has fundamentally changed the way your customers source… Continue reading Creating Customer Engagement: An essential strategy to Maintain, Retain & Grow B2B customers.
In New Zealand, business-to-business (B2B) marketing still remains underdeveloped. Most B2B companies continue to lead with sales, treating marketing as a support function. This approach may close deals in the short term, but it misses a much larger opportunity — one that global evidence shows is too significant to ignore. The Scale of the Opportunity … Continue reading B2B Marketing in New Zealand: The Untapped Growth Engine
