Samsung New Zealand set out to modernise the way its partners sell, register deals, request support, and collaborate. As the business expanded its enterprise product offering, the existing partner experience could no longer keep up. Processes were fragmented, tools were spread across multiple touchpoints, and partners struggled to find the information they needed.
Samsung needed a smarter, more unified way to engage its channel and Engage IQ helped them develop it.
The result is the B2B Connect Partner Portal, a central platform that gives Samsung and its partners a single place to collaborate, share information, streamline workflows, and deliver measurable outcomes.
The challenge
Samsung’s channel operations were becoming increasingly complex. New product lines, new markets, and more sophisticated partner needs created pressure on both internal teams and external relationships. Content lived in multiple systems. Manual deal registration was required, and support requests were difficult to track.
The business needed a scalable, structured, and intuitive partner experience that could support growth across New Zealand and the Pacific. This was not a simple software launch. It was a chance to redesign how Samsung engaged its partners at every stage of the relationship.
The vision
Samsung’s goal was clear. Give partners a smarter, more connected platform that helps them:
· Find the right resources quickly
· Register deals easily
· Manage opportunities efficiently
· Upskill through training and certifications
· Collaborate with Samsung teams
· Unlock new sales opportunities
· Grow their business with confidence.
Samsung wanted a partner experience that was not just functional but genuinely empowering. A place that supported partners and created a stronger sense of shared success.
Our approach
Engage IQ worked closely with Samsung to design a system that feels effortless for partners and intuitive for Samsung’s internal teams. We began by understanding the full partner journey and identifying the pain points that were holding them back.
From there, we mapped out a streamlined user experience and developed a platform that brings all the essentials into one place. The B2B Connect Partner Portal now includes:
· Deal registration and opportunity tracking
· Structured workflows for approvals and escalations
· Marketing assets, sales tools, and product information
· A training hub with certifications and learning pathways
· Performance reporting and real-time insights
· A simple way to request support or raise queries
· Personalised dashboards for each partner
The goal was to turn a previously fragmented experience into a single connected ecosystem.
As part of the project, Engage IQ also delivered a full suite of communications and onboarding tools, helping Samsung launch the portal and ensure strong adoption across its partner network.
The results
The B2B Connect Partner Portal has transformed Samsung’s channel operations. Partners now have a clear, consistent, and intuitive interface for working with Samsung. They can register deals faster, access information more easily, and collaborate more effectively.
The platform gives Samsung oversight across every part of the partner journey, delivering stronger engagement and a clearer pathway for partner success.
Since launch, Samsung has recorded:
· More streamlined deal flow
· Increased partner engagement
· Stronger alignment between internal teams and partners
· Faster access to content and resources
· Greater consistency across the channel
The platform has quickly become a central part of Samsung’s B2B channel strategy.
What’s next?
Samsung now has a partner experience that is ready to scale. The B2B Connect Partner Portal will serve as the base for deeper engagement, ongoing learning, and improved commercial performance.
As Samsung’s channel ecosystem evolves, Engage IQ continues to support the platform through ongoing optimisation, data intelligence, and user experience development.
In summary
The B2B Connect Partner Portal is more than a technology solution. It is a new way of working that gives Samsung and its partners a connected, confident, and proactive channel environment. By combining smart strategy, intelligent design, and seamless execution, Engage IQ helped create a partner platform built for the future.