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Samsung Galaxy Enterprise Edition

Task

Enterprise mobility is a highly competitive category. Samsung needed to:

  • Position Enterprise Edition as the premium business solution.
  • Connect with enterprise-scale decision makers (100+ seats).
  • Engage channel partners to boost sales momentum.
  • Cut through a complex B2B buying environment.

The campaign needed to connect with senior business leaders while supporting Samsung’s partner ecosystem to convert demand into sales.

Strategy

Engage IQ built a data-led, multi-channel campaign designed to intercept decision-makers in the environments where they live and work.

Our approach combined:

B2B Data Intelligence
Targeting enterprise organisations and senior decision-makers using firmographic segmentation within Engage IQ’s B2B data platform.

A Strong Positioning Platform
“Upgrade to Business Class” positioned Enterprise Edition as a serious tool for organisations that prioritise productivity and performance.

Contextual Media Placement
Targeting business travellers and corporate audiences through high-impact environments, including:

Airport digital out-of-home, Business news platforms. In-flight media, Direct EDM engagement and targeted Channel partner communications.

The goal was simple: build awareness, drive engagement, and support partner-led sales.

Results

  • Over 2 million Kiwis reached
  • 17.6 million airport DOOH impressions
  • 963,000 premium digital impressions

Demand and engagement

  • 1,645% increase in Enterprise Edition page traffic (305 users to 5,323 users during the campaign)
  • 29.1% engagement rate across targeted EDM communications
  • 2× increase in organic search volume for Enterprise Edition terms.

Sales and channel impact

  • 217% increase in Enterprise Edition sales via NZ’s leading Telco
  • Enterprise Edition ranged by major additional Partners
  • The campaign is a Samsung Marketing Award recipient
  • Brand
  • Data
  • Channel Strategy
  • e-Commerce
  • Web Development
  • UX/CX
  • Creative Design
  • CRM/ Marketing Automation
  • EDM Marketing

Industry expertise

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