The Thinking
behind the
thinking
Meaningful relationships are built on trust and confidence.
Despite B2B marketing being uniquely complex, with multiple stakeholders and decision makers influencing purchase decisions, the fundamental values of relationship are crucial to your continued success.
Being relevant requires that we know what to say and when to say it.
In a landscape consumed with a barrage of activity from commercial brands – our proven framework of using data and analytics to inform and guide marketing decisions, enables us to define tailored engagement strategies that focus on identifying opportunities that build and nurture these relationships with your customers.
Lets start engaging
Our engagement framework
Connect
Building a disproportionate level of attention and familiarity with your brand
Engage
Creating a rational and emotional attachment to your brand
Connect
Building a disproportionate level of attention and familiarity with your brand
Engage
Creating a rational and emotional attachment to your brand
Transform
Driving belief in your brand proposition to stimulate action
Connect
Connection forms the start of any meaningful relationship
The complexities of B2B marketing mean that brand awareness alone is not sufficient to capture your audiences attention. Understanding what your customers actual needs are is paramount.
We are experts in defining a brand’s unique points of difference by developing a clear proposition that stimulates your audience interest aligned to their needs, to drive a disproportionate level of attention and recognition with your brand.
Engage
Create the optimal CX to promote your brand’s story
With attention levels peaked, we proceed to engage your audience further to develop and nurture these relationships. Our focus is on creating compelling and thought provoking engagement that promotes your unique brand proposition through the appropriate channels to provide the optimal customer experience.
Our Martech platform provides us real time insight into all engagement activity and offers us the ability to deliver relevant and personalised content based on thier engagement level. This enables us to determine a customers position within the engagement funnel.
Transform
Stimulate action and turn opportunities into customers
Transforming the value of any relationship requries gaining trust in order to drive belief in your brand’s proposition and stimulate action.
Armed with a 360-degree view of your customers you can attribute touch points to individuals, sales teams and functions – with the benefit of having all your data in one place. This enables you to guide prospects through every step of the buyer journey, build a more accurate sales pipeline and promote customer loyalty.
Engaging B2B relationships are built on value, trust and confidence
Being relevant to the audience and individual requires a clear understanding of:
Audience & industry segmentation and key decision makers within these organisations
The challenges your brand proposition resolves
Understanding their true motivations and perceived needs
Gaining an understanding of where they are in the buying cycle
Audience & industry segmentation and key decision makers within these organisations
The challenges your brand proposition resolves
Understanding their true motivations and perceived needs
Gaining an understanding of where they are in the buying cycle
Our data driven strategies go beyond customer acquisition, building high levels of brand connection through engaging campaigns that help brands connect, engage and transform relationships with their customers.
