The Task
Having been recently purchased following a somewhat chequered recent history we were tasked with reviewing the current brand and associated product brands. The objective was to re-invigorate the brand and brand perceptions across the business in NZ , Australia and USA.
Brand evolution – re-defining the brand values and proposition
Strategy
Our research unveiled the Claymark brand lacked a clear value set and identifiable proposition in market. Our strategy was based on re-defining the businesses values and developing a clear brand proposition that the business could focus on ensuring the brand promise is then delivered across all market segments.
Brand
![Tick | engaging - Data-driven B2B marketing](https://engageiq.co.nz/wp-content/uploads/2023/04/tick.png)
Website
![Tick | engaging - Data-driven B2B marketing](https://engageiq.co.nz/wp-content/uploads/2023/04/tick.png)
Data
![Tick | engaging - Data-driven B2B marketing](https://engageiq.co.nz/wp-content/uploads/2023/04/tick.png)
CX/UX
![Tick | engaging - Data-driven B2B marketing](https://engageiq.co.nz/wp-content/uploads/2023/04/tick.png)
Channel Strategy
![Tick | engaging - Data-driven B2B marketing](https://engageiq.co.nz/wp-content/uploads/2023/04/tick.png)
Creative/Content
![Tick | engaging - Data-driven B2B marketing](https://engageiq.co.nz/wp-content/uploads/2023/04/tick.png)
Research
![Tick | engaging - Data-driven B2B marketing](https://engageiq.co.nz/wp-content/uploads/2023/04/tick.png)
CRM/Marketing Automation
![Tick | engaging - Data-driven B2B marketing](https://engageiq.co.nz/wp-content/uploads/2023/04/tick.png)
Brand
![Claymark Website design and build | engaging - Data-driven B2B marketing](https://engageiq.co.nz/wp-content/uploads/2023/04/Claymark-laptop.png)
![Claymark pine | engaging - Data-driven B2B marketing](https://engageiq.co.nz/wp-content/uploads/2023/04/image111.jpg)
![Client plant | engaging - Data-driven B2B marketing](https://engageiq.co.nz/wp-content/uploads/2023/04/Claymark_080515-85800.jpg)
![Claymark Pine | engaging - Data-driven B2B marketing](https://engageiq.co.nz/wp-content/uploads/2023/04/image333.jpg)
Collateral
![Claymark Brochure | engaging - Data-driven B2B marketing](https://engageiq.co.nz/wp-content/uploads/2023/04/webpages.jpg)
![Claymark Brochure | engaging - Data-driven B2B marketing](https://engageiq.co.nz/wp-content/uploads/2023/04/Garrison-brochure.png)
![Claymark Business Card design | engaging - Data-driven B2B marketing](https://engageiq.co.nz/wp-content/uploads/2023/04/B-Card-front.png)
![Claymark Business Card design | engaging - Data-driven B2B marketing](https://engageiq.co.nz/wp-content/uploads/2023/04/B-Card-Back.png)
![Claymark Ingrained Newsletter | engaging - Data-driven B2B marketing](https://engageiq.co.nz/wp-content/uploads/2023/04/Logotick.png)
![Claymark Ingrained Newsletter | engaging - Data-driven B2B marketing](https://engageiq.co.nz/wp-content/uploads/2023/04/ingraned-mobile.png)
![Claymark Ingrained Newsletter | engaging - Data-driven B2B marketing](https://engageiq.co.nz/wp-content/uploads/2023/04/ingraned-desktop.png)