Having been recently purchased following a somewhat chequered recent history we were tasked with reviewing the current brand and associated product brands. The objective was to re-invigorate the brand and brand perceptions across the business in NZ , Australia and USA.
Brand evolution – re-defining the brand values and proposition
Our research unveiled the Claymark brand lacked a clear value set and identifiable proposition in market. Our strategy was based on re-defining the businesses values and developing a clear brand proposition that the business could focus on ensuring the brand promise is then delivered across all market segments.