Lenovo

The Task
To grow Lenovo’s market share in the crowded mid-market business sector and build an on-going pipeline of qualified opportunities for the sales team to follow up.

Strategy
Account Based Marketing strategy focusing on mid-market businesses and the overall purchase lifecycle of services and solutions, rather than the traditional product promotion that has been dominant across the industry. This involved identifying all businesses in the MM sector and the key decision makers and influencers within these organizations, creating a more holistic “solution” – The Lenovo Lifecycle program.