The Task
To further develop the Samsung Enterprise Partner Program e-commerce portal delivering a range of new enterprise partner and their employees. Then create and execute a on-going campaigns to drive registration and on-going sales pipeline.
Creating greater value for the family
Strategy
Develop a refreshed and more engaging creative platform that encapsulates the benefits to the target audience at both management and employee level. Deliver these communications through our CRM/Marketing automation and data platform to encourage registration and then provide exclusive offers on an on-going basis supported by range of personalised social assets for partners to utilise
Brand
Web Dev
Data
CX/UX
Channel Strategy
Creative/Content
e-Commerce
CRM/Marketing Automation
81%
Open rates across email events
35%
Click rates
37%
Increase in registrations
Samsung Family Value
New Product Hand Raiser
New Product Launch
70% click rate for pre registered vs 11% unregistered
Creative
