The Task
To re-invigorate the Treescape brand and position the brand as the market leader and create a brand proposition that all stakeholders and audiences can identify with.
Re-defining Arbor culture in NZ and Australia
Strategy
Create a unique brand proposition for Treescape that clearly position the business as much more than just a Arborist business that cut down trees and demonstrated the breadth of services they delivered to manage and care for our communities green assets.
Deliver this strategy across both internal and external stakeholders